Famiglia Cristiana Gets The Arse

Nice Arse

MILAN - Popular Catholic newspaper Famiglia Cristiana caused a media storm in Italy on Thursday with a photograph of a naked woman, which was part of an advertisement for a bathroom ventilation system.
The photograph, tame by the standards of Italy’s television shows and news magazines, showed only a female arse shot through a misty shower door, and it wasn’t even sexy like our photo.

But it has been enough to put Famiglia Cristiana, traditionally one of the most popular publication with Italian families, back in the headlines.

"There is no change of position, or of our line. It is just a female outline behind a misty and dirty window," director Don Antonio Sciortino told Corriere della Sera Thursday.

"We saw the advert and approved it. It seemed a little bit on the limit, but not enough to cause strong consternation. We count on our readers’ maturity."

Famiglia Cristiana has in the past faced outraged readers over its first underwear advertisement and later over a mineral water commercial which included a naked child.

In 1996, readers of the magazine — which usually includes current affairs features as well as cookery, travel and religious advice — protested after it published photographs of low-cut swimsuits.